On PBS Idea Channel, Mike Rugnetta host a video called “What Was The Hoodie?” In this video, Mr. Rugnetta makes a compelling argument and addresses what a hoodie is, and how there are different view depending on who is wearing the hoodie. Mr. Rugnetta starts out by telling the history of the hooded sweatshirt; sweaters were laborers, later sweater became known as a thick comfy article of clothing to a sweatshirt first made by Champion to keep their employees warm. The movie “Rocky” made wearing hooded sweatshirts popular with athletes. In the early 90’s it was fashionable to wear hooded sweatshirts, by the late 90’s wearing a hooded sweatshirt was synonymous for skate and snowboarding, in the early 2000’s hipsters were wearing hoodies.
He states that hoodies have a tie to hoodlums and gangsters in American slang. When someone is seen dressed in a hoodie automatically, it is associated intimidation and trouble. He addresses that “The kids around estate housing and in East London don’t wear hooded sweatshirts, but wear hoodies. They become the thing that symbolizes their otherness” (Rugnetta 00:06:22-30). He also addresses the Trayvon Martin case, whereas Mr. Zimmerman told authorities that Trayvon looked menacing, too much over-thought on an article of clothing.
Mr. Rugnetta uses logos, an appeal to reason, for his argument. Does an item of clothing make someone a hoodlum? Of course not, Mr. Rugnetta also adds “But neither do I think such a coincidence can be totally divorced from what this item of clothing was and is – – a traditional utilitarian piece with a genesis in working class labor, even struggle and capitalist otherness that’s also worn by billionaire tech moguls.” Is Mr. Rugnetta bias on his views? Yes, based on the fact he is wearing one throughout the video.
Rugnetta, Mike . “What Was The Hoodie?” YouTube. YouTube, 16 Feb. 2017. Web. 09 Apr. 2017.